Xbox Game Pass Ultimate Drops to $22.99 — But Future Call of Duty Games Lose Day-One Access

Xbox Just Made Game Pass Easier to Buy — and Harder to Judge For months, the conversation around Xbox Game Pass was simple: the service kept getting more expensive, and players kept asking how long the value argument could hold. Now Microsoft has flipped that conversation in a single move. Xbox Game Pass Ultimate is now $22.99 per month , while PC Game Pass drops to $13.99 . On paper, that sounds like an easy win for subscribers who felt squeezed by earlier price increases. A cheaper Game Pass is exactly the kind of headline millions of players want to see. But this isn’t a straight up victory lap. The lower monthly price arrives with a major change attached: future Call of Duty games will no longer launch day one on Game Pass . And that changes the value equation immediately for anyone who treated the subscription as the easiest way to stay current with one of gaming’s biggest annual franchises. Game Pass is cheaper again. It just isn’t as simple as “more for less” anymore. The New Xbox Game Pass Prices Here’s the part that grabs attention first. | Plan | New Monthly Price | | | | | Xbox Game Pass Ultimate | $22.99 | | PC Game Pass | $13.99 | For subscribers who were already feeling the weight of repeated ecosystem wide price increases, that drop matters. It lowers the barrier to stay subscribed, makes impulse renewals easier, and gives Xbox a much stronger talking point in a market where subscription fatigue is very real. A price cut of this size is unusual on its own. In a gaming economy that has become more comfortable with higher game prices, more expensive hardware, and premium editions everywhere, any move that makes a major service cheaper immediately becomes headline material. That alone would have been enough to dominate the day. The Catch: Call of Duty Is No Longer a Day One Guarantee The problem for Xbox is that the most important part of this announcement isn’t the number — it’s the condition attached to it. Future Call of Duty titles will no longer arrive day one on Game Pass. That turns this from a feel good subscription story into a real consumer decision story. For some players, Call of Duty is the reason to keep a subscription active year round. It isn’t just another game in the library. It is one of the biggest annual releases in the medium, a franchise that reliably drives console attention, social momentum, search demand, and recurring player engagement at a level very few other series can match. Removing day one access for future entries doesn’t just tweak the fine print. It changes how subscribers measure the service. The new pitch is no longer: pay monthly, get a massive rotating catalog, and still jump into the next big Call of Duty on launch day. Now it becomes a more complicated calculation: pay less every month, keep access to the broader library, but accept that one of the biggest reasons to stay subscribed may no longer arrive on day one. That is a meaningful strategic shift, not a minor policy footnote. Why This Matters More Than a Standard Price Drop Most subscription price stories are easy to summarize. A company raises prices, lowers prices, or bundles something new, and consumers react for a day or two before moving on. This one is different because it touches three pressure points at once: 1. Subscription fatigue Players are increasingly selective about which recurring charges survive each month. A cheaper Game Pass can keep more people from cancelling. 2. Franchise expectation Call of Duty is not a niche series. It is one of the few releases that can influence whether a player buys, keeps, or drops a platform service. 3. Value perception A lower number feels good immediately. A removed benefit hurts more slowly. That creates exactly the kind of tension that keeps this story alive beyond one news cycle. That’s why this change feels bigger than a normal pricing update. It doesn’t just ask whether Game Pass is cheaper. It asks whether Game Pass is still the same product players thought they were paying for . What Existing Subscribers Need to Know For current subscribers, the biggest short term question is simple: what changes right now? The headline answer is that the service becomes cheaper on the billing side, but less powerful on the future AAA access side. That means existing members now fall into a few clear groups. Subscribers who mostly use Game Pass for variety If Game Pass is where the backlog lives — indie gems, major third party additions, rotating catalog experimentation, older first party games, and “I’ll try this for an hour” downloads — the new price may actually make the service easier to justify than it was before. Subscribers who stay active mainly for big annual tentpoles If the plan was to remain subscribed because Game Pass felt like the cleanest way to catch the next huge release without paying full price at launch, this change hits harder. That is especially true if Call of Duty sat near the center of that strategy. PC players looking for lower monthly friction The PC Game Pass drop to $13.99 is one of the strongest parts of this update. For players who live almost entirely on PC and use the service as a discovery machine rather than a one franchise access pass, the value proposition now looks much better than it did a week ago. So, Is Game Pass Still Worth It in 2026? That depends less on the catalog in the abstract and more on what kind of player you are. Game Pass still looks strong if: you play across multiple genres every month, you like testing new games without committing to full purchase prices, you rotate between first party releases, indies, and mid tier titles, you care more about overall library value than any single franchise. Game Pass looks weaker than before if: you were treating Call of Duty day one access as a core subscription benefit, you primarily subscribe for major blockbuster launches, you keep only one game subscription active at a time and want the most obvious launch day value. That’s the real heart of today’s story. The price cut makes Game Pass easier to defend on a spreadsheet. The Call of Duty change makes it harder to defend emotionally for players who built their expectations around day one access. Why Xbox Would Make This Trade From a business perspective, the move is easier to understand than it looks. A cheaper monthly entry point broadens retention, reduces cancellation pressure, and helps Xbox keep Game Pass looking competitive in a crowded subscription environment. At the same time, limiting day one access for a franchise as commercially powerful as Call of Duty protects the direct sales power of one of gaming’s biggest revenue drivers. In other words, Xbox appears to be trying to preserve two things at once: the long term health of the subscription model, and the premium launch value of its most commercially important shooter franchise. That balancing act is risky, but it also explains why this isn’t a random discount. It feels like a calculated reset. The Bigger Signal for the Subscription Wars There’s a reason this announcement lands beyond Xbox alone. The industry has spent years training players to think about subscriptions as the future of access. But every major change like this reveals the same reality: platform holders are still trying to figure out where the line is between consumer convenience and premium release protection. Game Pass helped define a generation of expectations around day one access. If even Xbox is now redrawing that line for a franchise like Call of Duty, it sends a signal across the whole ecosystem. Subscriptions are not disappearing. But the era of simple, unlimited “everything big arrives day one forever” expectations continues to get more complicated. That makes this one of the most important service stories of the week. The Bottom Line Xbox Game Pass is cheaper today than it was yesterday. That part is real, immediate, and attractive. But so is the tradeoff. Game Pass Ultimate at $22.99 and PC Game Pass at $13.99 will pull plenty of players back toward the service. At the same time, the loss of day one access for future Call of Duty releases removes one of the strongest psychological reasons to stay locked in. For some subscribers, that will still feel like a smart deal. For others, it will feel like a price cut attached to a quieter downgrade. And that tension is exactly why this story matters.