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Take-Two CEO Strauss Zelnick suggested GTA 6 will have a reasonable price rather than a super-premium $100+ launch price, focusing on value delivery instead of maximum day-one pricing.
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Take-Two CEO Strauss Zelnick suggested GTA 6 will have a reasonable price rather than a super-premium $100+ launch price, focusing on value delivery instead of maximum day-one pricing.
The signals lining up around GTA 6 Trailer 3 in May 2026 are the strongest yet. Take-Two's unusually shifted earnings call, Rockstar's ended silence, the November launch confirmed as locked — and a specific date the community keeps circling: May 19. Here's every verified signal, what's still rumor, and why the next 30 days are the most important in GTA 6's release cycle.
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