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Xbox Project Helix
We Are Xbox memo
Microsoft Gaming rebrand
Xbox Drops "Microsoft Gaming" — "We Are Xbox" Memo Reveals
A memo signed by new Xbox CEO Asha Sharma and Matt Booty on April 23 officially retired the "Microsoft Gaming" name — the division is now simply Xbox again. The document outlines four strategic priorities centered on Project Helix, acknowledges that players are frustrated, and confirms a new Xbox logo with a glass-like finish. Here is everything confirmed.
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