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Xbox Drops "Microsoft Gaming" — "We Are Xbox" Memo Reveals

Xbox Project Helix

We Are Xbox memo

Microsoft Gaming rebrand

Xbox Drops "Microsoft Gaming" — "We Are Xbox" Memo Reveals

A memo signed by new Xbox CEO Asha Sharma and Matt Booty on April 23 officially retired the "Microsoft Gaming" name — the division is now simply Xbox again. The document outlines four strategic priorities centered on Project Helix, acknowledges that players are frustrated, and confirms a new Xbox logo with a glass-like finish. Here is everything confirmed.

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Xbox Drops "Microsoft Gaming" — "We Are Xbox" Memo Reveals

Xbox Project Helix

We Are Xbox memo

Microsoft Gaming rebrand

Xbox Drops "Microsoft Gaming" — "We Are Xbox" Memo Reveals

A memo signed by new Xbox CEO Asha Sharma and Matt Booty on April 23 officially retired the "Microsoft Gaming" name — the division is now simply Xbox again. The document outlines four strategic priorities centered on Project Helix, acknowledges that players are frustrated, and confirms a new Xbox logo with a glass-like finish. Here is everything confirmed.

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Microsoft Gaming rebrand(1)next gen Xbox 2026(1)We Are Xbox memo(1)Xbox Asha Sharma(1)Xbox Project Helix(1)

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